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A press release is a useful communication tool that is distributed to the media. Its purpose is to announce news items, events, product launches or business updates. Journalists are more likely to cover your story if you have taken the time to draft your own press release. They often don’t have time to hunt around for the information they need.

Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an.

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Press release issued to this list by email on your behalf when PR is approved All media responses forwarded on to you In addition to the emailed media distribution, PR will also be placed on our agency website’s client newsroom and a link shared on our own official twitter profile for an extra hit of visibility and promotion.